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4.5x more Leads

According to a study by HubSpot, companies that publish 16+ blog posts per month get 3.5 times more traffic and 4.5 times more leads than those that publish between 0-4 posts per month.

Link your way up

Another study by Moz found that backlinks, or links to your website from other high-authority websites, are one of the most important factors in Google's search algorithm. Websites with a higher number of high-quality backlinks tend to rank higher in search results.

The verdict is in!

According to a study by Statista, 59% of customers prefer email as the primary method of communication with businesses. This indicates that email outreach can be an effective way to connect with and retain customers.

Content is King

A study by Backlinko found that the average word count of a Google first page result is 1,890 words. This indicates that longer, more in-depth content tends to rank higher in search engine results.

Is yours complete?

A study by BrightLocal found that 60% of consumers are more likely to contact a business with a complete Google My Business listing. This means that having a complete and accurate listing can help increase visibility and attract new customers.

Personlisation is polite

A study by Campaign Monitor found that personalised emails have a 29% higher open rate and 41% higher click-through rate than non-personalized emails. This suggests that personalizing email outreach can lead to higher engagement and conversions.

Helping you do better online

Overall, improving SEO and direct customer outreach can lead to increased traffic, leads, and conversions for businesses. By focusing on creating high-quality content, building backlinks, optimising listings, and personalising outreach, businesses can attract more customers and achieve greater success online.

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Full Service Agency

Case Study: Improving Website Visitor Footfall

Introduction:
The objective of this case study is to improve the number of visitors to a website by implementing effective strategies. The website under consideration is a news portal that provides up-to-date information on various topics, including technology, sports, politics, and entertainment. The website aims to increase its daily visitor footfall and generate more traffic.

Challenges:
The website faces several challenges in terms of attracting visitors, including:
Competition from other news portals offering similar content. Lack of user engagement due to the absence of interactive features. Poor website design and slow loading speed. Limited social media presence and poor content promotion.

Strategies:
To overcome these challenges, the website implemented the following strategies:

Revamping website design:
The website’s design was revamped to make it more user-friendly and visually appealing. The website was optimized for speed, ensuring faster loading times and better performance.

Incorporating interactive features:
Interactive features, such as polls, quizzes, and comment sections, were added to the website. These features encouraged user engagement and created a sense of community around the website.

Improving content quality:
The website’s content was improved to make it more relevant, informative, and engaging. The content was optimized for search engines to improve its visibility and attract more visitors.

Social media promotion:
The website’s social media presence was expanded by creating accounts on multiple platforms, including Facebook, Twitter, and Instagram. Regular posts and updates were made to promote the website’s content and engage with users.

Results:
The implementation of these strategies resulted in a significant increase in website traffic and visitor footfall. The number of daily visitors increased by 40%, and the bounce rate decreased by 20%. The interactive features and improved content quality led to an increase in user engagement, with the average time spent on the website increasing by 30%. The social media promotion also helped to increase the website’s visibility, with a 50% increase in referral traffic from social media platforms.

Conclusion:
By implementing effective strategies, the news portal was able to improve its website visitor footfall significantly. The revamped website design, interactive features, improved content quality, and social media promotion all played a vital role in attracting more visitors to the website. The success of this case study highlights the importance of continuously improving website performance to maintain visitor engagement and generate more traffic.
Case Study: Brand Strengthening for a Fashion Retailer in the UK

Overview

The fashion industry is highly competitive, with numerous brands vying for consumer attention. In the UK, the market is worth billions of pounds, and retailers need to differentiate themselves to stand out. This case study focuses on a mid-range fashion retailer, which has seen a decline in sales due to increased competition and a lack of brand recognition.

Goals

The retailer’s primary goal is to strengthen its brand and increase brand awareness among its target audience. The company’s target audience is women aged 18-35 who are fashion-conscious and value quality and affordability. The company wants to position itself as a trendsetter in the industry and create a loyal customer base.

Strategy

To achieve its goals, the company has decided to implement a comprehensive brand strengthening strategy that includes the following tactics:
  1. Revamp the brand image: The company will update its logo and packaging to create a modern and stylish look that appeals to its target audience. The brand’s messaging will also be updated to focus on the company’s commitment to quality and affordability.
  2. Engage with influencers: The company will partner with social media influencers who have a strong following among its target audience. The influencers will showcase the retailer’s clothing and accessories in their posts, helping to increase brand awareness and reach.
  3. Host events: The company will host events, such as fashion shows and pop-up shops, to showcase its latest collections and create a buzz around the brand. These events will be designed to engage with the company’s target audience and create a memorable experience.
  4. Leverage social media: The company will create a strong social media presence by posting engaging content regularly. The company will also use social media to interact with customers, answer their questions and address their concerns.

Results

The brand strengthening strategy has been successful in increasing brand awareness and improving the company’s sales. The company’s revamped branding has received positive feedback from customers and has helped to position the company as a trendsetter in the industry. The company’s social media presence has also improved, with an increase in followers and engagement. The influencer partnerships have helped to reach a wider audience, and the events have generated positive media coverage. Conclusion Brand strengthening is essential for any business that wants to succeed in a competitive industry. This case study shows that a comprehensive brand strengthening strategy can help a company to position itself as a trendsetter and create a loyal customer base. By revamping its branding, engaging with influencers, hosting events and leveraging social media, the fashion retailer in this case study has successfully increased its brand awareness and sales.
Case Study: Improving ROI for an E-commerce Website

Overview:

A UK-based e-commerce company wanted to increase their return on investment (ROI) from their online marketing campaigns. They had been running various digital marketing campaigns for a few months, but they were not seeing the desired results in terms of increased revenue.

Challenge:

The main challenge was to identify the root cause of the problem and find ways to improve ROI. The company was spending a significant amount of money on different online marketing channels, such as Google Ads, social media ads, and email marketing. However, they were not able to generate the expected revenue from these campaigns.

Solution:

After a thorough analysis of the company’s existing online marketing campaigns, we identified the following issues:

Ineffective ad copy: The ad copies used in Google Ads and social media ads were not compelling enough to attract the target audience.

Poor targeting: The company was targeting a broad audience, which was resulting in a low conversion rate.

Inefficient email marketing: The email marketing campaigns were not personalized and were sent to the entire email list without segmenting it.

To address these issues, we proposed the following solutions:

Revise ad copy: We recommended revising the ad copy to make it more compelling and engaging for the target audience. We focused on highlighting the unique selling points of the products and services.

Narrow down targeting: We suggested narrowing down the target audience by using more specific keywords and demographics to reach a more interested and engaged audience.

Personalize email campaigns: We advised the company to segment their email list based on customer behavior, such as purchase history and interests. This would allow them to send personalized and relevant emails to each segment, leading to better engagement and conversion rates.

Results:

After implementing the proposed solutions, the company saw a significant improvement in their ROI. They were able to increase their revenue by 30% within three months of implementing the changes. The conversion rates for Google Ads and social media ads also increased by 25%, while the email open rates increased by 40%.

Conclusion:

By identifying the root cause of the problem and implementing effective solutions, the e-commerce company was able to achieve their goal of increasing their ROI. This case study demonstrates the importance of continuous analysis and optimization of online marketing campaigns to improve their effectiveness and generate better returns on investment.
Case Study: Upgrading a Website for a Law Firm

Overview:

A law firm based in the UK wanted to upgrade their website to improve its functionality, enhance the user experience, and generate more leads. Their existing website was outdated, slow, and had poor navigation, resulting in a low conversion rate and poor search engine rankings.

Challenge:

The main challenge was to identify the areas of improvement and create a strategy to upgrade the website without disrupting the existing business operations. The law firm wanted a modern, mobile-friendly website that would attract potential clients and showcase their expertise.

Solution:

After a thorough analysis of the existing website, we identified the following issues:
  1. Outdated design: The website had an outdated design that did not reflect the law firm’s brand image.
  2. Slow loading speed: The website had a slow loading speed, which negatively impacted the user experience and search engine rankings.
  3. Poor navigation: The website had poor navigation, making it difficult for users to find the information they needed.
To address these issues, we proposed the following solutions:
  1. Redesign website: We recommended redesigning the website with a modern, mobile-friendly design that reflects the law firm’s brand image.
  2. Optimize website speed: We suggested optimizing the website’s speed by compressing images, reducing the number of HTTP requests, and minifying CSS and JavaScript files.
  3. Improve navigation: We advised the law firm to improve the website’s navigation by reorganizing the content and creating a clear hierarchy of information.
Results:

After upgrading the website, the law firm saw a significant improvement in their online presence and lead generation. The website’s loading speed improved by 50%, resulting in better search engine rankings and a 30% increase in website traffic. The new design and improved navigation also led to a 20% increase in the conversion rate, and the law firm received more inquiries and leads through the website.

Conclusion:

Upgrading the website helped the law firm achieve their goal of improving the user experience and generating more leads. The upgraded website not only looked better but also had better functionality, resulting in a better online presence and higher conversion rates. This case study demonstrates the importance of keeping websites up-to-date and user-friendly to attract potential clients and improve business performance.

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Case Study: Small Business IT Support for a Marketing Firm

Introduction: A marketing firm in London had been experiencing ongoing IT issues and downtime, which was impacting their ability to deliver projects on time and maintain client relationships. The firm was struggling to manage its IT infrastructure and needed an expert IT support provider to resolve their issues.

Challenge: The marketing firm’s IT issues were affecting their productivity and damaging their reputation. They were experiencing frequent server crashes, network connectivity issues, and outdated software. The firm lacked a dedicated IT department and relied on an internal team member who lacked the necessary expertise to resolve complex IT problems. They required a reliable IT support partner that could quickly identify and resolve IT issues, as well as provide ongoing proactive support to prevent future problems.

Solution: The marketing firm contacted a local IT support provider, who conducted a thorough assessment of their IT infrastructure and identified several areas for improvement. The IT support provider proposed a comprehensive solution that included the following:

24/7 monitoring and support: The IT support provider implemented round-the-clock monitoring of the marketing firm’s IT infrastructure to quickly detect and resolve issues before they caused significant downtime.

Server and network management: The IT support provider implemented a server and network management plan to ensure the marketing firm’s systems were operating optimally and securely.

Software updates and patch management: The IT support provider implemented a plan for regular software updates and patch management to ensure all systems were up to date and protected against security threats.

Help desk support: The IT support provider provided a dedicated help desk for the marketing firm’s employees to quickly resolve IT issues and provide ongoing IT support.

Disaster recovery plan: The IT support provider implemented a disaster recovery plan to ensure that the marketing firm’s critical data and applications were protected in the event of a system failure or data breach.

Results: After implementing the IT support provider’s solution, the marketing firm experienced significant improvements in their IT infrastructure and productivity. The firm’s employees had access to reliable and secure IT systems, which allowed them to focus on delivering quality work to clients. The IT support provider’s proactive approach also prevented future IT issues and minimized downtime. The marketing firm was pleased with the IT support provider’s services and decided to continue their partnership to ensure ongoing IT support.

Conclusion: Small businesses can benefit from partnering with an expert IT support provider to manage their IT infrastructure and prevent IT issues. A reliable IT support provider can provide proactive support, regular maintenance, and help desk support to ensure small businesses can focus on their core business activities.

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Case Study: Email Marketing Campaign for a UK-based E-commerce Store

Introduction: A UK-based e-commerce store selling sports equipment and accessories had been experiencing low sales and a high cart abandonment rate on their website. The store was struggling to engage with their customers and retain their interest in the products they offered. They decided to invest in an email marketing campaign to re-engage with their existing customers and attract new ones.

Challenge: The e-commerce store was facing several challenges in their email marketing campaign. They had a small email list and lacked the resources to design and execute an effective email marketing strategy. They required a cost-effective solution that would help them reach their target audience, increase sales, and boost customer loyalty.

Solution: The e-commerce store partnered with a digital marketing agency that specialized in email marketing campaigns. The agency proposed a comprehensive email marketing campaign that included the following:
  1. Segmentation: The agency segmented the e-commerce store’s email list based on customer behaviour, interests, and purchase history to target specific groups of customers with relevant content.
  2. Content Creation: The agency created engaging and informative content for the e-commerce store’s email marketing campaign, including promotional offers, product updates, and lifestyle content.
  3. Design and Delivery: The agency designed visually appealing email templates that were optimized for different devices and email clients. They also used a reputable email service provider to ensure email deliverability.
  4. Tracking and Analysis: The agency tracked the email campaign’s performance using analytics tools and provided the e-commerce store with regular reports and insights to optimize future campaigns.


Results: After implementing the email marketing campaign, the e-commerce store experienced a significant improvement in their sales and customer engagement. The campaign resulted in a 30% increase in email open rates, a 15% increase in click-through rates, and a 20% increase in conversion rates. The e-commerce store’s customers also provided positive feedback on the engaging and informative content they received. The email marketing campaign helped the e-commerce store build brand awareness, increase customer loyalty, and drive sales.

Conclusion: Email marketing campaigns can be a cost-effective and efficient way for e-commerce stores to engage with their customers and drive sales. A well-planned and executed email marketing campaign that is targeted, engaging, and informative can help businesses improve customer engagement, boost brand loyalty, and increase sales.

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Case Study: Lead Generation Services for a UK-based Financial Advisory Firm

Introduction: A UK-based financial advisory firm specializing in wealth management and retirement planning was struggling to generate leads and acquire new clients. They had tried various marketing strategies, including social media marketing and search engine optimization, but failed to see a significant improvement in their lead generation efforts. They decided to invest in a lead generation service to help them acquire high-quality leads and grow their business.

Challenge: The financial advisory firm faced several challenges in their lead generation efforts. They lacked the resources to create and execute a comprehensive lead generation strategy, including lead capture and lead nurturing. They required a cost-effective solution that would help them generate high-quality leads and increase their conversion rates.

Solution: The financial advisory firm partnered with a lead generation service provider that specialized in financial services. The provider proposed a comprehensive lead generation service that included the following:
  1. Targeted lead generation: The provider used various strategies to identify and target potential clients interested in financial planning services, including online advertising and content marketing.
  2. Lead capture: The provider created a landing page with a lead capture form to collect potential client details, including their name, email address, and phone number.
  3. Lead nurturing: The provider implemented a lead nurturing strategy that included email marketing and phone calls to educate potential clients about the financial advisory firm’s services and build trust.
  4. Reporting and analysis: The provider tracked the lead generation campaign’s performance and provided regular reports and insights to optimize future campaigns.


Results: After implementing the lead generation campaign, the financial advisory firm experienced a significant improvement in their lead generation efforts and business growth. The campaign resulted in a 50% increase in high-quality leads, which helped the financial advisory firm improve their conversion rates and acquire new clients. The lead generation service also helped the financial advisory firm build brand awareness and establish themselves as a reputable financial services provider.

Conclusion: Lead generation services can help businesses improve their lead generation efforts, acquire high-quality leads, and grow their business. A well-planned and executed lead generation campaign that is targeted, informative, and engaging can help businesses improve their conversion rates, increase customer acquisition, and establish themselves as a reputable brand.

Multi Channel Ecommerce »

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Case Study: Multi-Channel Ecommerce Services for a UK-based Fashion Retailer

Introduction: A UK-based fashion retailer specializing in women’s clothing had been experiencing low sales and a limited customer base on their website. They decided to invest in a multi-channel ecommerce service to expand their customer base and increase their sales.

Challenge: The fashion retailer faced several challenges in their ecommerce efforts. They had a limited customer base and lacked the resources to design and execute a comprehensive ecommerce strategy. They required a cost-effective solution that would help them expand their customer base and increase their sales.

Solution: The fashion retailer partnered with a multi-channel ecommerce service provider that specialized in fashion retail. The provider proposed a comprehensive multi-channel ecommerce service that included the following:
  1. Marketplace integration: The provider integrated the fashion retailer’s ecommerce platform with popular marketplaces like Amazon and eBay, allowing them to sell their products to a wider audience.
  2. Social media integration: The provider integrated the fashion retailer’s ecommerce platform with popular social media platforms like Facebook and Instagram, allowing them to promote their products to a wider audience.
  3. Content creation: The provider created engaging and informative content for the fashion retailer’s ecommerce channels, including product descriptions and lifestyle content.
  4. Order fulfillment: The provider handled the fashion retailer’s order fulfillment, including picking, packing, and shipping products to customers.


Results: After implementing the multi-channel ecommerce service, the fashion retailer experienced a significant improvement in their sales and customer engagement. The service resulted in a 50% increase in online sales, with the majority of sales coming from marketplaces and social media channels. The fashion retailer’s customers also provided positive feedback on the engaging and informative content they received. The multi-channel ecommerce service helped the fashion retailer build brand awareness, increase customer loyalty, and drive sales.

Conclusion: Multi-channel ecommerce services can be a cost-effective and efficient way for businesses to expand their customer base and increase their sales. A well-planned and executed multi-channel ecommerce service that is targeted, engaging, and informative can help businesses improve customer engagement, boost brand loyalty, and increase sales.
Case Study: Implementation of AI for Call Handling and Website Chatbots in a UK-Based Customer Service Company

Overview: A UK-based customer service company implemented AI-based solutions for handling phone calls and website chatbots to improve customer service efficiency and satisfaction. The objective was to enhance the customer experience, reduce wait times, and increase efficiency.

Challenges: The company faced several challenges in implementing AI-based solutions, including ensuring that the AI could understand different accents and dialects in the UK, training the AI to handle complex queries, and ensuring data security.

Solutions: The company implemented AI-based solutions in two phases. In the first phase, an AI system was deployed to answer phone calls, direct customers, and record messages. If a query was too complex, the call was transferred to a human agent. In the second phase, website chatbots were implemented to provide real-time customer support. The chatbots used natural language processing and accessed a knowledge base to provide personalized responses to customer queries.

Results: The implementation of AI-based solutions reduced wait times, improved call handling efficiency, and increased customer satisfaction. The message-taking feature ensured that customer messages were directed to the right department promptly. The chatbots handled a significant portion of customer queries, reducing the workload on human agents. The chatbots also provided 24/7 customer support, further enhancing the customer service experience.

Conclusion: The success of implementing AI-based solutions highlights the potential of AI in improving customer service experience and reducing costs for companies. AI-based solutions for call handling and website chatbots proved to be a success, providing real-time customer support, reducing wait times, and increasing customer satisfaction.

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Case Study: Logo Design and Branding for a UK-Based Fitness Company

Overview: A UK-based fitness company sought to rebrand itself to improve its market position and differentiate itself from competitors. The company aimed to create a new logo and branding that would align with its mission and values.

Challenges: The company encountered several challenges in designing a new logo and branding. They needed a logo that would be simple, memorable, and reflective of their core message of promoting a healthy lifestyle. Additionally, they required branding that would appeal to their target audience, which included health-conscious individuals and fitness enthusiasts. Finally, they wanted to ensure that their new branding would be consistent across all marketing materials, including social media, website, and merchandise.

Solutions: To tackle these challenges, the company engaged the services of a branding agency to assist with the logo design and branding.

Step 1: Brand Strategy The branding agency conducted a brand strategy session to understand the company’s values and mission. They also analyzed the market and identified the target audience. This information helped the agency develop a clear brand strategy that was consistent with the company’s objectives.

Step 2: Logo Design Using the brand strategy as a guide, the agency created a new logo for the company. The logo was both simple and impactful, consisting of a bold, stylized letter “F” in green, representing health and vitality. The font was modern and sleek, capturing the company’s contemporary image. The logo was designed to be versatile, allowing it to be used across various marketing materials.

Step 3: Branding Guidelines The branding agency developed a set of branding guidelines outlining the use of the logo and other visual elements such as colors, typography, and imagery. These guidelines ensured that the branding was uniform across all marketing materials, creating a strong brand identity.

Results: The rebranding effort was successful, resulting in a new logo and branding that was consistent with the company’s mission and values. The branding was also engaging for their target audience, helping to distinguish the company from competitors. The consistency of the branding across all marketing materials strengthened the company’s brand identity, resulting in increased customer engagement and brand recognition.

Conclusion: The rebranding of the UK-based fitness company through logo design and branding was a success. The new logo and branding captured the company’s mission and values, resulting in a cohesive brand identity. The consistency of the branding across all marketing materials improved brand recognition and customer engagement, ultimately enhancing the company’s market position. This case demonstrates the significance of investing in logo design and branding as it establishes a company’s image and identity in the marketplace.

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Case Study: Website Redesign and New Features for Improved Productivity, Communication and Lead Generation

Overview: Our client, a UK-based digital marketing agency, was facing challenges with their website. The website was outdated and lacked the necessary features to support their productivity and communication with clients. Additionally, the website was not generating enough leads, despite their investment in PPC advertising. To address these challenges, we proposed a website redesign and the implementation of new features that would improve productivity, organization of communication and client request, and lead generation through PPC.

Goals: The primary goal of the redesign was to improve the user experience of the website and make it easier for clients to communicate with the agency. We also wanted to enhance the website’s lead generation capabilities through PPC advertising. The secondary goal was to increase productivity by introducing features that would streamline communication and client request management.

Approach: We started by conducting a thorough analysis of the existing website and identified the areas that needed improvement. Based on our analysis, we proposed a new design that was modern, user-friendly, and aligned with the agency’s branding. The new design also included features that would improve communication and client request management.

The new website had a dedicated client portal that allowed clients to submit their requests, track their projects, and communicate with the agency through a single platform. We also introduced a live chat feature that would enable clients to get instant support and answers to their queries.

To improve lead generation, we integrated the website with the agency’s PPC campaigns. We used landing pages that were optimized for lead capture and had clear calls-to-action that encouraged visitors to take action.

Results: The new website design and features had a significant impact on the agency’s productivity, communication, and lead generation. The new client portal streamlined communication and request management, leading to improved client satisfaction and reduced response times. The live chat feature also contributed to increased customer engagement and satisfaction.

The integration of the website with PPC campaigns led to an increase in the number of leads generated. The optimized landing pages had a higher conversion rate, and the clear calls-to-action made it easier for visitors to take action.

Conclusion: The redesign of the website and the implementation of new features led to a significant improvement in the agency’s productivity, communication, and lead generation. The new design was modern, user-friendly, and aligned with the agency’s branding, while the new features streamlined communication and request management. The integration of the website with PPC campaigns also contributed to increased lead generation.

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Case Study: Ecommerce Web Development with an AI Chatbot to Support Customer Journeys

Overview: Our client, a UK-based online retailer, was facing challenges with their ecommerce website. The website lacked the necessary features to support customers through their buying journey, leading to reduced sales and customer satisfaction. To address these challenges, we proposed an ecommerce web development solution that included the incorporation of an AI chatbot to support customers through their journey.

Goals: The primary goal of the ecommerce web development project was to increase sales and customer satisfaction by providing customers with a seamless buying journey. We also wanted to reduce the workload of the customer support team by incorporating an AI chatbot that would provide support to customers 24/7.

Approach: We started by conducting a thorough analysis of the existing website and identified the areas that needed improvement. Based on our analysis, we proposed an ecommerce web development solution that included the incorporation of an AI chatbot to support customers through their buying journey.

The AI chatbot was integrated into the website’s homepage, product pages, and checkout process. The chatbot was programmed to provide customers with product recommendations, answer their queries, and assist with the checkout process. The chatbot also had the ability to learn from customer interactions and improve its responses over time.

To further enhance the buying journey, we also introduced features such as a wishlist, product comparison, and product reviews. The wishlist feature allowed customers to save items they were interested in purchasing for later, while the product comparison feature allowed them to compare different products side-by-side. The product reviews feature provided customers with social proof and helped them make informed purchase decisions.

Results: The ecommerce web development solution, including the incorporation of the AI chatbot and additional features, had a significant impact on the online retailer’s sales and customer satisfaction. The chatbot provided customers with 24/7 support and reduced the workload of the customer support team, leading to increased customer satisfaction.

The wishlist, product comparison, and product reviews features also contributed to increased sales and customer satisfaction. The wishlist feature led to increased customer engagement and return visits to the website, while the product comparison feature allowed customers to make informed purchase decisions. The product reviews feature provided customers with social proof and increased their confidence in making a purchase.

Conclusion: The ecommerce web development solution, including the incorporation of an AI chatbot and additional features, led to a significant improvement in the online retailer’s sales and customer satisfaction. The chatbot provided customers with 24/7 support, reducing the workload of the customer support team and leading to increased customer satisfaction. The additional features, such as the wishlist, product comparison, and product reviews, also contributed to increased sales and customer satisfaction.
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